web design & internet marketing

website design

Eric Morris — Thu, 23 Feb 2012 03:03:04 +0000

Web Design isn’t a cold science, it’s more of an artform. There are a million things to consider when you’re designing a web site: the look and feel, the theme, what kind of content it will feature, whether it will support ecommerce (and how strong of an influence that will be), how to optimize it so it shows up well in the search engines, and so on.

There are literally thousands of outlets worldwide where you can get your company a web presence, but unless you have a web developer who actually understands your market focus, you may be throwing your money away.

Your website should be custom, unique and original, something that stands out from your competitors.
Don’t be too wordy with too much text and content. Get to the point.
Customers should immediately find what they are looking for. Use bullets or outlines to make your points.
Your site should have a lot of “Call to Actions” (reasons for customers to buy, call or give you their name, email and phone number).
Once your website is live, consider how you will drive customers to it. (Search Engines, Advertising, etc.)

A website can be one of the “make or break” tools for your business. Every business operating today should have one, and it needs to be one that is up to date. Contact me today to get started developing your website.

marketing plans

Eric Morris — Thu, 23 Feb 2012 02:53:59 +0000

A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.

The marketing plan implements your marketing strategy. So what’s the difference between a Marketing Plan and a Marketing Strategy? The marketing strategy provides the goals for your marketing plans. It tells you where you want to go from here. The marketing plan is the specific roadmap that’s going to get you there.

A marketing plan may be developed as a standalone document or as part of a business plan. Either way, the marketing plan is a blueprint for communicating the value of your products and/or services to your customers.

While a marketing plan is an important part of your business plan, every business should update its marketing plan regularly. Contact me today to get started developing your Marketing Plan.

marketing analysis

Eric Morris — Thu, 23 Feb 2012 02:42:41 +0000

Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea. Knowing the market’s needs and how it is currently serviced provides you with key information that is essential in developing your product/service and marketing plan. Too often, businesses spend thousands of dollars launching a “new” idea with a limited market because of competition. The owner is forced to reevaluate his strategy and determine if there is room for another player.

Although the quality of the product is critical, your development of the best product on the market will not necessarily correlate with the most sales. Up to 50 percent of a product’s price can be for marketing. The company who wins the marketing game generally will capture the larger share of the market.

Conducting a market analysis will help you:

Prepare to enter a new market
Launch a new product/service
Start a new business
Modify your existing approach

At the completion of a Marketing Analysis you should be able to:

Determine if there is a need for your idea or product/service
Identify a new market
Analyze your current market
Gain a competitive advantage
Begin to establish a marketing plan

Contact me today to get started developing your Market Analysis.

advertising

Eric Morris — Thu, 23 Feb 2012 02:32:05 +0000

It is hard to choose the right advertising agent for your company’s needs. Advertising, design and marketing today is complex, with many mediums that can help or destroy your company brand.

A bigger advertising agency is not always the better choice. As a boutique advertising agency, but experienced, I am always focused getting the biggest bang for your buck. I’m not the most liked person when you ask an ad rep, but I guarantee I will negotiate the best price for whatever medium you use.

As a Media Buyer, I have one main function: to help you find the most effective advertising space for your advertising dollar and buy the space. Since there are virtually thousands of places for you to advertise your product or service, and advertising is expensive, I must help you choose the best place to buy ads.

I can help you decide what types of publications, stations, web sites, and programs will be effective, what advertising costs are, and what the projected advertising budget is. I can asist you in the process of collecting, organizing, and analyzing data on various media platforms available. Contact me today to learn more about my media buying and advertising services.

about me

Eric Morris — Thu, 23 Feb 2012 01:41:35 +0000

As a life long resident to the Eastern Shore of Maryland, I have extensive experience in local culture. I have been marketing on Delmarva for more than 15 years. I have developed relationships over the years that assist me in my marketing endeavors. My sole objective is to help local businesses gain market share and prosper, while remaining within or under budget.

My key strengths include:

Strategic Market Positioning
Web Development
Contract Negotiations
Key Client Retention
Solution Selling Strategies
Territory Growth
Organizational Leadership
Team Building
High-Impact Sales Presentations
Reseller/VAR Networks
Computer/Business Integrations
High-Tech Solution Design
Routing/Logistics
PC Support & Software Training

If there is a marketing or technical aspect of your business that needs attention, I can help. Contact me today and let’s discuss your needs.

social media

Eric Morris — Thu, 23 Feb 2012 05:28:36 +0000

You’ve certainly heard friends & family talk about the growing impact of Facebook, Twitter & Blogging. Social Media takes public relations to another level. Remember, publicity is often free. It’s a gathering of momentum around your business, sometimes whether you want it or not. Through strategically planned public relations that take advantage of the social phenomenon of the Internet, you can gain insight, generate revenue and create a positive image for your business.

Standard print, newspaper and television media are the costly ways of an advertising age long past. Today’s new PR reaches more people in more places and on a much more deeply personal level. In fact, if you do it right, they’ll seek you out!

A key difference between the advertising strategy of past decades, and advertising in the age of the Internet, is immediacy. It’s not just launching a web site; it’s a lineup of opportunities that need frequent attention: blogs, social networking, link building, and constantly emerging technologies. All of these require paramount planning and attention.

Web 2.0 marketing is all about creating content, sharing expertise and being part of a community. It’s time to reach out and talk to your customers and offer them your knowledge and experience. It takes skill and insight to manage your company’s image through social media. My social media marketing services aim to leverage communication between you and the rest of the world. I will show how interacting with your customer base can make a huge difference in bringing new people to your site. Contact me today to learn more about Social Media and how it can help your business.